Who needs X Factor? Nicole Scherzinger proves she needs no help from Simon Cowell with racy new London Fog campaign

By TAMARA ABRAHAM

Trench warfare? Nicole Scherzinger has shaken off her X Factor dismissal with a sexy new ad for London Fog

She may have been dropped from her role as a judge on X Factor, but Nicole Scherzinger is certainly not short of work.
The singer came out fighting in what one might be inclined to call trench warfare with a very sexy new campaign for London Fog.
Wearing nothing but one of the brand's famous coats, the 33-year-old has clearly stepped it up a gear since the last time she fronted its ads.

Brand value: Wearing nothing but one of London Fog's famous coats, the 33-year-old has clearly stepped it up a gear since the last time she fronted one of its campaigns

Even behind-the-scenes photographs, in which she is pictured nursing a foot, possibly in pain after wearing heels for too long, she looks phenomenal.
It remains to be seen whether London Fog will use her for future campaigns though.
When speaking about Miss Scherzinger's appointment as a brand ambassador last October, Dari Marder, chief marketing officer at parent company Iconix Brand Group, cited the association with X Factor as a reason behind the hire.
She told WWD: 'Nicole... has a really fierce sense of style.
'With X Factor, this is her moment and it brings the brand to the forefront of the consumer’s mind.'

Miss Scherzinger, who confirmed news that she had been axed from the X Factor panel on Twitter this week, has made no response to the disappointing development other than to insist that she will now be freed up to focus on her music.
So perhaps any prospective new album releases will help maintain enough of a public profile to keep her London Fog employers happy.

source: dailymail

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