By J J ANISIOBI
Golden Balls: A David Beckham statue is erected in H&M Regent Street in London today ahead of his Bodywear launch
His nickname has been Golden Balls for so long that even his wife sometimes calls him that.
David Beckham took his accolade literally today as bronze statues of the world's most attractive midfielder were unveiled at the H&M store in Regent Street in London.
The 36-year-old was due to arrive at the shop at 4pm to launch his new line of affordable Bodywear but fans began queuing from as early as 10am to get a glimpse of the star.
The brand: David arrived at the shop early before getting changed to greet his fans
Ahead of the L.A Galaxy star arriving the crowd of mostly females were whipped into a frenzy as they waited for the footballer to turn up.
The bronze statues of the million pound player were life size and captured every detail of the former Real Madrid star, including his infamous package.
While fashion followers of Becks will not be able to purchase a pair of golden pants they can get close to their idol thanks to the statues.
Quick change: David arrived in one outfit but hit the wardrobe and changed clothes once he was in the store
Victoria Beckham also hinted that she may make an appearance at the event and tweeted: 'Very excited about David's #Beckhamforhm bodywear launch in London!!!'
When David arrived at the flagship store earlier than planned the crowd went wild and rushed towards him for a chance to get pictures and autographs.
The father-of-four looked great in casual jeans and a black leather jacket with a white T-shirt.He also accessorised the outfit with a large scarf adorned with a star design as he made his way into the store.
Leading man: Becks walks into the store to greet his legion of female fans at his launch
Mr good looking: David strutted his stuff as the crowd all took pictures of him in his cream cardigan
David, who was carrying a large leather bag with him, made a quick change once inside the store and returned to the front of the store to greet everyone who had turned up.
He kicked off the Bodywear launch by wearing a cream thick neck cardigan with a white collar shirt and jeans with brown shoes.
Unfortunately he left the crowd severely disappointed when they realised that he was not going to be stripping off to model any of the underwear himself.
Centre of attention: The football icon stands in the middle of the shop as the public and press take pictures
As the Manchester United legend stood in the middle of the shop and posed for pictures he was surrounded by female fans who captured the moment on their mobile phones. The store filled up quickly with people trying to get a glimpse of one of the world's most gorgeous men but David took it all in his stride as he smiled and walked past his admirers. He revealed to WWD.com his plans to follow wife Victoria's example and design his own successful fashion range.
Follow the leader: David has taken to fashion just like his wife Victoria first did
Daddy cool: The father-of-four was without his children and wife at the launch
He said: 'I have had the idea of doing a bodywear collection for some time now.
'The push to do something of my own really came as a result of my collaboration with Armani. 'It proved to me that there is a real market for good-looking, well-made men's bodywear.'
Fashion icon: Becks decided to start his own underwear range after modelling for Armani
Road block: Fans began to queue outside the Regent Street flagship store from 10am this morning
He added: 'I can't wait to show people the collection - although I'm not sure my mum will be too happy seeing a billboard image of me in underwear again.'
Becks previously had a very lucrative three-year contract with luxury fashion house Armani when he modelled underwear for them.