By JADE WATKINS
New ring bling: Kim Kardashian sports a modern style costume ring in a new campaign for her jewellery collaboration with Belle Noel
She has taken off her $2m diamond engagement ring following her split with husband Kris Humphries last year.
And Kim Kardashian has traded it for more modest bling as she heads up a new campaign for her new 2012 Spring collaboration with jewellery line Belle Noel.
The raven-haired beauty posted a behind-the-scenes video clip and picture on her Celebuzz blog yesterday.
Closer look: The raven-haired beauty posted a behind-the-scenes video clip and pictures on her Celebuzz blog yesterday
In the footage, Kim is dressed in a glamorous low-cut camel-coloured Grecian gown which accentuated her famous curves.
Smiling seductively for the camera, she strikes a variety of poses and is seen trying on various wares, including some oversized cocktail rings and chunky gold necklace featuring a wishbone charm.
The reality TV princess is also seen putting on a pair of gold hoop earrings, before stepping in front of the lens in another Grecian-style dress, this time in green.
Striking a pose: Smiling seductively for the camera, she strikes a variety of sexy poses in a Grecian-style camel-coloured gown
Costume jewels: Kim slips on some oversized cocktail rings and a chunky gold necklace featuring a wishbone charm
As always Kim excitedly boasted about the business venture.
'I’m so excited for my Belle Noel Spring 2012 jewelry collection to launch this month!' she wrote on her blog.
'I did a fab shoot recently to model all the new pieces, so wanted to show you guys this behind the scenes video and pics! What kind of jewelry are you guys liking for the spring?'
Kim began her collaboration with Belle Noel in January 2011.
A nice pair: The reality TV princess is also seen putting on a pair of gold hoop earrings
Helping hand: The socialite is helped by an assistant on set
Last year Kim had put on a sexy display in her gym gear for the February 2011 campaign.
But the shoe wear giant insists that Kim was neither 'replaced' nor 'dropped' for the pup.
The company told Us Weekly magazine that Kim's contract had simply 'expired'.
'Not only did Kim's Skechers Super Bowl ad generate over 1.6 Billion positive media impressions for Skechers, but she played a big part in Skechers moving up last year from 388 to 99 among companies with the highest brand trust,' they said in the statement.
Adjustments: Kim's dress is pinned in preparation for the photoshoot
Preview: Kim's pictures are seen on a computer screen before they are chosen for the final campaign
'While Kim's contract with Skechers simply came to an end at the end of last year, we continue to have a great relationship with her as we do with all the other talent who have worked with the brand over the years," Skechers' statement continued.'
Meanwhile it has been claimed that one of the reason Kim ended up splitting up with her former husband, NBA player Kris Humphries, was because he was unhappy with the way she spoke to her family.
New collection: Kim's new collection features gold and enamel jewels
Tiger eye: A cocktail ring featuring a Tiger Eye stone is seen on her right hand
The power forward himself comes from a small, close knit family, so he was shocked at the things Kim would say to her own relatives.
A source said: 'Kris just couldn't believe that Kim would speak to her mom with such disrespect, often tellinsg her she had no idea what she was doing, as pertaining to Kris' management of her career.
'On one recent episode of Kourtney and Kim Take New York, Kim called Khloe an "ugly little troll" because she was woken up by her sister, earlier one morning than she liked.
'Kris would never even joke with his parents, nor his sister, Kaela that way. He just wasn't raised that way.'
The mystery source, who is reportedly very close to the situation, also said the 26-year-old had been trying to make her change her ways.
Super bling: Kim took off her $2m diamond engagement ring, seen here on her left finger, following her split with husband Kris Humphries last year
It said: 'Kris tried to approach the subject gingerly with Kim, saying there were other ways to communicate her frustration and anger, rather than using such ugly language, Kim responded by telling him that it was none of his business.'
As their 72 day union deteriorated the arguing between the pair got even worse.
The source said: 'Kim got angry at her mom on the phone while they were in New York because of a photo shoot that she had to go to, that she didn't want to do.
'Humphries was in the room, and told Kim to stop, and that she had diarrhea of the mouth.
'Kim quickly turned her anger towards her husband and hung up on her mom, which happens all the time.'