By IONA KIRBY
A bit excessive? Sammi 'Sweetheart' Giancola appeared to go overboard with the fake tan
She has named her new fragrance Dangerous, but the title would be better suited to Sammi 'Sweetheart' Giancola's tan.
The Jersey Shore star showed up to promote her perfume sporting a suspiciously orange-looking skin tone.
And the reality star's excessive tanning was further emphasised by her feet, which displayed a much paler colour than her face.
New venture: Sammi has launched a new perfume, called Dangerous
She was wearing an all-black outfit of skinny jeans, long-sleeved top, gilet and high heeled pumps for the event at Planet Hollywood in New York.
And Sammi accessorised the look with a back leather belt, a gold bracelet, large hoop earrings and a cross necklace.
As well as the fake tan, the MTV star wore heavy make-up, including lashings of lip gloss and smoky black eyeliner.
Faking it: The reality star topped off her orange look with heavy make-up
You've missed a spot: Sammi's feet appeared to be paler than her face
But Sammi is not the only member of the Jersey Shore cast who is currently expanding their horizons.
While she was busy launching her fragrance, Nicole 'Snooki' Polizzi was introducing her new boxing team.
She introduced Team Snooki Boxing with her father by her side at McFadden's Saloon in New York.