By LAUREN PAXMAN
Catch them while you can! Harvey Nichols workers put the finishing touches to a display of Victoria Beckham's 'Victoria' collection
Mrs Beckham's new standalone brand, Victoria, has already been seen on the likes of Danielle Lineker, Katy Perry, Julianne Moore and Michelle Williams... And now UK shoppers can finally snap up the collection for themselves.
The pretty, above-the-knee shift dresses went on sale at Harvey Nichols this morning.
Speaking of her newest collection, the designer formerly known as Posh Spice said: 'This new line serves to channel my inner girl - it is fun and young with a distinct sense of humour. The Victoria range can't help but make you smile with its energy and personality.'
Harvey Nichols described the collection as: 'The free-spirited sister brand to Victoria Beckham's eponymous mainline label.'
The flirty, summery frocks are displayed with pride - complete with bejewelled cat's heads which help draw attention to the cartoon character who inspired the range, Emily the Strange.
Catwoman: The frocks were inspired by cartoon character Emily the Strange - which explains the feline connection
Beyond Harvey Nichols' womenswear section, the cat-theme continues.
Mrs Beckham collaborated with quirky illustrator and film-maker, Quentin Jones, to decorate the department store's legendary windows with bold cut-outs which highlight the collection's key themes.
They are already attracting the attention of Kensington's well-heeled shoppers who could not wait to get their hands on the dresses.
Almost ready: Another Harvey Nichols worker finishes off a window display which was a collaboration with quirky illustrator and film-maker, Quentin Jones
Victoria is sold at a lower price point that the former-Spice Girl's designer collection, Victoria Beckham. But it is not a diffusion line, it is its own standalone brand. Dresses cost between £375 and £995.
VB's trademark zip has disappeared - to be replaced with loose-fitting dresses that have a more casual feel.
Cherry red, candy pink and cornflower blue are blocked with black and white, with pretty scallop edging and whimsical cat, cloud and moon prints.
Shoppers admire the display outside the department store before being allowed inside to see the dresses for themselves
Mrs Beckham told Vogue.com: 'It's not a second line, or a diffusion line - it's another line, another side to my wardrobe.
'This is a way to give my customers what they want. They are really easy-to-wear day dresses.
'You can wear everything with heels, but you can wear them with flats as well. And they fit a lot of different people. Nothing's tight: everything's quite comfortable and roomy.'
At the collection's catwalk launch, in New York last September, models echoed the designer's comic book inspiration with blunt fringes.
Calm before the storm: Workers steam a cloud-covered dress, which is the same design that was worn by Danielle Lineker last night
Pretty in pink: Victoria Beckham wearing a pink and black scalloped Victoria dress in New York, and Michelle Williams wearing the same dress in different colours at the LA Baftas
They strode the catwalk in towering platforms in co-coordinating colours and prints, the result of a collaboration with footwear brand-of-the-moment Charlotte Olympia.
But Harvey Nichols' mannequins are bare-foot, and the fringes have been swapped for cat's ears and whiskers - perhaps to show that the dresses really do go with anything?
The department store has exclusive rights to the dresses which can be bought in both the London Kensington and Birmingham stores - as well as by email though their website.