By NADIA MENDOZA
Crooner: Matt Cardle debuts new video for second single Run For Your Life
The question is yet to be answered if Matt Cardle will follow in Leona Lewis' footsteps or Steve Brookstein's.
And perhaps the true test lies with the release of second single Run For Your Life.
The track was penned by Gary Barlow, so it's no surprise to discover it's a crooning ballard with uplifting lyrics about starting afresh and going on a journey to find a new love interest.
Still got The X Factor? Reality show winner hopes to top the charts again with When We Collide follow-up
In the video, Cardle is dressed in a very ordinary pair of jeans and shirt - notably missing his iconic flat cap - that look as though they may be left over from his painter and decorator days.
As he powers out the song, telling a redhead to 'run for her life' from a doomed relationship, she is then seen darting through various backdrops.
Reaching out: Matt tries to touch his love interest, but cannot feel her as she is projected onto a screen
The boho beauty is projected on an enormous screen pacing through a forest and later frolicking on a beach in a monokini.
But lonely Cardle cannot reach her as he is singing in real time and she is only a vision.
However, their fairytale ending comes true at the end and she steps out of the screen and into his arms.
A baby Barlow: Matt sings his new track penned by Take That veteran and X Factor judge Gary
The X Factor winner secured overnight success last December after his debut song rocketed to No1 follow his triumph on the reality show.
Having covered Biffy Clyro track Many Of Horror, which Cardle renamed When We Collide, he achieved the second best-selling single of 2010.
He was pipped to the post by Eminem's Love The Way You Lie, featuring Rihanna, by a mere 39,000 sales.
Happy ending: Matt finally gets his girl and the pair embrace at the end of the video
Pre Order Now - Matt Cardle - 'Run For Your Life'